Fresh Perspectives:
We See Things Differently

We are in the ‘Change’ business
In Asia change is happening faster than any other region in the world. We’ve built our whole agency philosophy and offer around change. We are determined to change consumers, channels, tastes, competition and values because our ideas will only be valued if they change people.

We change mindsets and behaviours
One without the other is an incomplete solution with short lived outcomes. We’re not only playing at the top end of the ‘funnel’ where an idea might last a day, but extending our role in lead generation through to the shopper experience, where ideas pull people over the preference line.

We stand for ‘The Asias’
We are not interested in expanding beyond Asia. Who came up with that term anyway? A Sri Lankan is not Asian, they’re Sri Lankans! ‘The Asias’ are our home, and our clients’ consumers’ homes. Madison Avenue is a world away and we like it that way.

What is a ChangePoint?

A command. An actionable implication of change for a specific client/brand.

A warning that a moment in time is coming when there is no turning back, when a way to do, see, make or sell things is being altered for good.

A springboard to big ideas that in turn, change things.

A motive for tracking change in the first place.

An outlook not just a way to know what happened but a way to determine opportunities and actions to be taken now.